Despite what the national brands would have you believe, your symptoms don’t care about marketing. The truth is that store brand meds are comparable in quality and safety, offering the same symptom relief for a lot less money. Discover why making the switch to store brand meds is a smart decision without compromise.


Both name brand and store brand drug facilities must meet the same standards of good manufacturing practices. The FDA won't permit drugs to be made in substandard facilities.


In 2011, generic drugs saved the United States $193B, a rate of $1B every other day.


Store brand over-the-counter (OTC) drugs offer consumers the same effectiveness as name brands.


In a recent survey, 92% of pediatricians surveyed indicated they had a very good/good perception of store brands.


Trust is earned. When consumers try store brands, the quality of those products is a big factor in convincing shoppers to keep buying them. Nine out of every ten shoppers agree the store brand products they buy are just as good or better than name brand products.


Store brand meds offer more than just the same relief of symptoms. They offer added relief for your wallet too. The average cost is 36% less than the name brand counterpart.


The FDA mandates store brands meet the same standards as their name brand counterparts. Store brands contain the same active ingredients, are the same strength, and provide the same relief.


While store brands and name brands have the same active ingredients, the inactive ingredients might be different. That doesn't change the effectiveness of the medicine. It's the active ingredients in medicine that treat your symptoms. Inactive ingredients are the fillers, flavors, or other ingredients that don’t have an impact on your symptoms, so the FDA does not require them to be the same.


Store brand medications meet or exceed FDA quality standards.


The FDA ensures that store brand drugs are safe and effective. They are put through a rigorous, multi-step approval process. From quality and performance to manufacturing and labeling, everything must meet the FDA’s high standards. They make it tough to become a store brand drug in America so it’s easy for you to feel confident.


The FDA conducts 3,500 inspections a year to ensure standards are met. Generic firms have facilities comparable to those of brand name firms. In fact, brand name firms are linked to an estimated 50 percent of generic drug production. They frequently make copies of their own or other brand name drugs but sell them without the brand name.


In the United States, trademark laws do not allow store brand drugs to look exactly like the brand name drug, which is why they often look different. However, the store brand drug must have the same active ingredients. Colors, flavors, and certain other parts may be different. But these things don’t affect the way the drug works.


Store brand medicines are as strong as their name brand counterparts. The FDA requires that store brand drugs be as high quality, strong, pure, and stable as the name brand drug.


Store brand medicines are as safe as their name brand counterparts. The FDA says that all drugs must work well and be safe. Store brand drugs use the same active ingredients as name brand drugs and work the same way. So they have the same risks and benefits as the name brand drugs.


Store brand medicines do not take longer to work in your body. Store brand meds work in the same way and in the same amount of time as name brands.


Store brand drugs can be less expensive because the national advertising (television) budget is not a part of traditional store brand marketing. Store brand marketing is done low-cost at shelf, in-store or via local circulars and store brand websites. Name brands charge higher prices because consumers who are unaware of the equivalence of store brand meds are willing to pay more for the name alone.


Store brand OTC medicines outsell all other brands combined. In fact, 60% of the volume of all OTC drugs sold are store brand.


Perrigo Company is a leading global healthcare supplier that develops, manufactures, and distributes over-the-counter (OTC) and prescription pharmaceuticals, nutritional products, active pharmaceutical ingredients (API), and consumer products. Perrigo is the world’s largest manufacturer of OTC pharmaceutical products for the store brand market with manufacturing facilities in the United States, Israel, Mexico, and the United Kingdom.

Quality and affordability you can stand by.
The FDA does.

The FDA’s mission is to protect the public health by assuring the safety, efficacy, and security of drugs. The organization is also responsible for advancing the public health by helping to speed up innovations that make medicines safer, more effective, and more affordable.

So when the FDA mandates store brand meds meet the same standards as their name brand counterparts, you can be sure store brands are every bit as good. Store brands contain the same active ingredients, are the same strength, and provide the same relief.